political changes

30-Second Politics In this age of the media campaign where television is Americans' preferred source of candidate information, Montague Kern offers insightful scrutiny of political advertisements from 1972 to the present. This book closely examines a sample of ads and news coverage in the last stage of the 1984 presidential election, and in senatorial, gubernatorial, and house elections in four geographically diverse markets. Kern interviews campaign consultants as well as campaign managers and outlines the significant changes in political advertising over the past two decades. She finds, on the basis of an ad sample, that most competitive senatorial and gubernatorial races in 1986 as well as the presidential race of 1988 used negative advertising. In an era in which media consultants are increasingly assuming primary responsibility for press relations, the study demonstrates that ads can overwhelm news coverage and serve many purposes in addition to providing voters with campaign information. The informed general reader seeking a better understanding of the political advertisement phenomenon, journalists who cover political campaigns, as well as scholars in communications and political science, will find 30-Second Politics invaluable reading.

Essential Readings in Comparative Politics (The Norton Series in World Politics) Essential Readings in Comparative Politics is a reader designed to complement Essentials of Comparative Politics, but is sufficiently well-rounded to be used independently or in conjunction with almost any approach to the subject. Following the organization of Essentials of Comparative Politics the chapters are organized thematically around major topics. Each chapter generally begins with a classic or fundamental reading, and subsequent readings in the chapter take up different views and aspects of the topic. Like the corresponding textbook, Essential Readings in Comparative Politics does not seek to teach students specific facts about individual countries. Instead, it encourages a more truly comparative approach by helping students to understand theoretical issues that have implications for any number of actual political systems; past, present, and future.

Progressive Presidents Progressive Presidents : Roosevelt, Wilson, and Roosevelt by John Morton Blum New Ed Published in 1980 by W. W. Norton & Company

The Book of Presidents The Book of Presidents by Tim Taylor 1st edition Published in 1972 by Arno Press