Monday, July 26, 2010

TRAVEL







Branded Male

Branded Male


Mark Tungate explores how to market to the elusive, desirable male demographic by following a fictitious young businessman throughout his day. This glimpse of how a prototype male engages with different brands indicates what men generally look for in a product and how to reach them with your marketing. Tungate explores several consumer categories, including grooming, fashion, travel, cars and sex. Curiously, much of his book is off-point, yet his writing detours are appealing and enlightening. For instance, he has a proclivity for outlining the history of various brands, but declines to explain what marketing avenues these labels traveled on the road to branding success. Instead, he brings the subject back on-point by including a helpful ???branding toolkit??? at the conclusion of each chapter. Although other positioning books might prove more practical, getAbstract suggests that marketers and brand managers will find Tungate???s meandering, evocative anecdotal approach more enjoyable.



















The Packing Book

The Packing Book


First, decide you???re ready to travel hassle-free (or as close to it as possible). Next, visualize your perfect carry-on travel wardrobe. Author and packing expert Judith Gilford makes it all a breeze in this readable, oddly interesting handbook. She includes specific lists to jumpstart your thinking about packing for business, vacation and special itineraries ??? adventure, business or cruise travel, for instance. She offers great tips, from how to pack a layered bundle to keep your clothes wrinkle-free to the best practices for stain removal. getAbstract recommends her guidelines if you want to be able to travel light and still have everything you need upon arrival.




















How to Say It: Doing Business in Latin America

How to Say It: Doing Business in Latin America


Conducting business in Latin America requires a solid understanding of local social customs. Be forewarned that outsiders may consider some business traditions inefficient. For example, long lunch breaks and frequent discussions of family matters are common elements of a typical workday. Resisting such traditions is impractical from a professional point of view. International commerce consultant Kevin Michael Diran warns that businesspeople from outside Latin America will struggle there unless they adapt to the cultural climate. His book provides a guide to acceptable business behavior throughout the region and includes detailed descriptions of the customs and common courtesies in 17 countries. getAbstract recommends this primer to readers who are interested in commercial opportunities in Latin America and want to learn more about how companies prosper there.











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